Hello!
I’m Bogdana, an Art Director born in Transylvania, Romania, currently working in Bucharest. Creativity is my super power and I like to use it to help people pursue their dreams.
I have a Master Degree in Fine Arts, and I worked for several years in the Creative Department for agencies like Leo Burnett, Publicis, GMP, Cohn&Jansen / Ashley&Holmes.
I’m passionate about how design can create positive, memorable experiences and influences the quality of our lives. I am fascinated about the power of photography, the universal language of our era that has the capacity to inform, educate and move audiences worldwide without the need for a shared spoken language.
In the past years I broadened my horizons, researching a different type of art, the art of movement. The physical state of our bodies can either serve or subvert our quest for a better life. I am focused on achieving a state of optimal health for myself, and I am trying to help others to do the same and live their best lives. I have transformed this passion into an alternative career and I am currently teaching movement classes, the most notable collaborations being with World Class Romania, the biggest chain of gyms in the country and Steaua Rugby Team, the winner of the Rugby Romanian Cup 2019.
Experience.
2008 - 2011 Art Director for Cohn&Jansen / Ashley&Holmes, Romania
Concept and creation of print campaigns, outdoor, TV, colateral media and rebranding projects. Clients: Peroni, Alka Grup, Garanti Bank, Karamolegos Group Greece.
2007 - 2008 Art Director for GMP Advertising, Romania
Responsible for the concepts and creation of print campaigns, outdoor, colateral media and TV. Clients including: Apanova (Veolia Group), Timisoreana (SABMiller), Traian Basescu (President of Romania), Raiffeisen Bank, SECS, Unilever, Itsy Bitsy, Sensiblu, Euromedia, Mr. Bricolage, Aviva, Millennium Bank.
2006 - 2007 Art Director for Publicis Romania
Concept and creation of print advertising for: HP, OMV, Finansbank, DuPont, Garnier, Sandoz, Groupe Seb (Tefal, Rowenta), Photo shooting sessions for OMV, Finansbank, Sandoz.
2006 - 2008 Associate Press photographer for Mediafax Romania
National and international event photography, celebrities images and documentaries.
2005-2006 Art Director for Leo Burnett Romania
Posters & leaflet design, art directing outdoors, branding promotional materials, DM strategy for Phillip Morris Group.
2004-2005 Art Director for National TV, television ranking 4th in Romania
Creation of print ads for television; Programmes logo design
Projects as freelance Art Director:
A variety of projects and clients, from the Government Party to a celebrity restaurant, had become unique opportunities to strech my creative capabilities towards versatile and flexible creative approaches:
Marketing the local elections 2004, for Social Democrat Party in Romania
Concepting and art directing the posters, billboards, leaflets design, design of promotion materials Campaign creative consultant – communication strategy and visual consultant
Launch a striking different new image for the restaurant “Esperanto” by Dan Chisu
Print ad creation & design, leaflet creation and design, visual consultant.
Working for the image campaign of Prima TV, Romania
Photography and Art Direction for outdoor campaign and creation of print advertising.
Education.
2003 - 2005 Master Degree in Visual Arts, University of Fine Arts and Design Cluj Napoca, Romania
1998 - 2003 University of Fine Arts and Design Cluj Napoca, Romania
Grants:
Germany, University of Hannover (2000); Luxembourg, Casino Luxembourg, Forum d’Art Contemporain; United Kingdom, University of Birmingham, Faculty of Fine Arts (Erasmus program).
Awards.
2008 Silver Effie for Coccolino (Unilever) / Slippers / Promotions FMCG Non Food
2003 The prize of German Economic Club/ Romania for promoting young artists
Art Exhibitions.
2000
Eisfabrik Hannover, Germany
2003
Brukental Museum, Sibiu, Romania
Casino Luxembourg Forum d’Art Contemporain, Luxembourg
State Gallery Ljubljana, Slovenia
2004
National Art Museum, Cluj Napoca, Romania
2006
G. Gallery, Bucharest, Romania.